About
Built the wayNew Englandbuilds walls.
Drystone Collective is a group of independent marketing firms led by GoodYou Marketing. You work with one lead and sign one contract, and behind that lead is a bench of specialists in brand, web, paid media, PR, video, analytics and growth, each brought in when your project calls for their work.
The name
No mortar, just stones that fit.
Drive almost any back road in New England and you'll pass a stone wall running through the woods, often older than the trees around it. Farmers built these walls from the rocks the glaciers left behind, clearing their fields a season at a time, and geologist Robert Thorson estimates New England and New York had about 240,000 miles of them by 1871.
Most of those walls were laid dry, with no mortar holding them together. A dry stone wall stands because every stone is chosen for its place and set to carry the ones around it, following the waller's old rule of one stone over two and two stones over one so that no joint runs straight through. Built that way, a wall can last two hundred years.
We took the name because it describes how we work: independent firms, each placed where it's strongest and set so the joints don't show.
The collective
One lead, with the right specialists behind them.
Most organizations end up choosing between two imperfect options. A large agency brings layers of overhead you pay for whether you need them or not, while hiring specialists one at a time turns you into the project manager, coordinating a designer, a PR firm, a media buyer and an analytics consultant who have never worked together.
Drystone takes that job off your plate. GoodYou Marketing leads every engagement, scoping the work, assembling the team from our partner firms and staying accountable for the result, so you get senior specialists without having to manage them.
- 8Partner firms
- 9Disciplines
- 6States served
- 1Point of contact
The bench
Here are the specialists you get access to.
Every firm on our bench runs its own practice and is strong enough to stand on its own, and we bring each one in when the work needs it.
Who leads
Two people are accountable for every project.
Jason Kaufman and Jeff Ventre co-founded GoodYou Marketing and lead every Drystone engagement, after spending much of their careers at Yahoo running the teams behind some of the largest advertisers on the web.
-
Jason Kaufman
Co-founder and Managing Partner, GoodYou Marketing
Jason spent more than a decade at Yahoo leading teams that managed advertising for global brands and fast-growing challengers, then moved in-house at Wayfair, where he saw how media decisions show up in a company's actual results. He brings that view to every Drystone project, and on weekends he's usually on a mountain bike somewhere in the New England woods.
LinkedIn profile for Jason Kaufman -
Jeff Ventre
Co-founder and Managing Partner, GoodYou Marketing
Jeff has worked in digital media for twenty years, starting on the agency side before nine years at Yahoo, where he led its largest advertiser teams and later ran North American sales strategy and operations. He co-founded GoodYou so that a client's budget would never decide how senior their team is, and he spends most weekends hiking or camping around New England.
LinkedIn profile for Jeff Ventre
About GoodYou Marketing
GoodYou is a Boston digital marketing agency built around one principle Jason picked up early at Yahoo, which is that if something can't be measured it probably isn't worth doing. That's why every Drystone engagement starts with agreed goals and a clear way to track them, whichever partner firms end up doing the work.
5.0 rating on Clutch · Google, Meta and Shopify certified partner
Visit GoodYou Marketing →Our commitments
Here is what you can hold us to.
- You sign one contract, with one scope, one invoice and one person to call.
- Your team stays right-sized, because we add a specialist only when the work calls for one.
- Our reporting is straight, so you'll see what's working and what isn't in plain numbers.
- The people you meet do the work, and whoever scopes your project stays on it.