Content and creative
Content and creative production made for the channels it will run in.
Copy, photography and design are only worth what they do once they're published, so we plan every piece with the people who will put it on your website, in your ads, in your inbox or in front of the press.
What's included
Here is what a content engagement can include.
We can produce a single campaign, a library of assets for the year or a steady flow of content each month, depending on what your team needs.
Content strategy
We decide what to create, for whom and for which channels, based on your goals and on the questions your customers are actually asking.
Copywriting
We write website pages, ads, emails, brochures, scripts and long-form articles in your brand's voice.
Campaign creative
We develop the concepts, headlines and visuals that give a campaign a recognizable look across every channel.
Graphic design
We design social posts, ads, presentations, reports, sales materials and print pieces.
Photography
We plan and shoot people, places, products and events, so your marketing isn't built on stock images.
Social content
We create the posts, short videos and graphics your social channels need to stay active and on brand.
Editorial and thought leadership
We help your experts publish articles, guides and posts that build credibility and search visibility.
How it connects
Creative performs better when it's made for a specific place.
A photo shoot planned without the web designer, or ad copy written without the media buyer, usually produces assets that don't quite fit where they end up. Drystone's writers, designers and photographers plan their work with the brand, web, paid media and PR teams, so every asset is made in the right size, format and voice for where it will run.
How it runs
Every content project moves through four stages.
- 01
Brief
We agree on the audience, the goal, the channels and the deadline for each piece.
- 02
Concept
We present the creative direction, and you approve it before production begins.
- 03
Produce
We write, design and shoot, and you review drafts at set points so there are no surprises.
- 04
Deliver
We hand over finished files in every size and format you need, and we can publish them for you.
Who it's for
This work fits teams that need more good content than they can make.
- Your marketing team has more ideas and channels than people to produce for them.
- You've rebranded and every asset you own now looks out of date.
- Your website and social channels rely on stock photos and recycled copy.
- You have a campaign or launch coming and need a full set of creative in a short time.
We produce content for companies, nonprofits and healthcare organizations across New England. Clients come to us when they want writers, designers and photographers who understand strategy, and who work closely with the teams placing the content so nothing is made twice.
Questions
Here are the questions we hear most about content.
Can you write in our voice?
Yes, we start by studying your existing materials and talking to your team, and if your voice isn't defined yet we'll help you define it.
Do you do photography shoots across New England?
Yes, we plan and shoot on location at your offices, facilities, events and job sites throughout the region.
Can you produce content on a monthly basis?
Yes, many clients work with us on a monthly plan with a set number of pieces, and others come to us for individual campaigns.
Who owns the content you produce?
You do, and the usage terms for photography and any licensed material are spelled out in the proposal before we start.
Can you publish the content as well as create it?
Yes, we can publish to your website, email platform and social channels, or hand everything over for your team to publish.
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