Growth marketing
Growth marketing that turns more of your existing attention into revenue.
Most companies don't need more traffic as badly as they need more of their current visitors to buy, book or come back, so we look at the whole journey from the first ad to the repeat order and fix the places where people drop off.
Growth and conversion work is led directly by GoodYou Marketing. See GoodYou's digital marketing work →
What's included
Here is what a growth engagement can include.
We start with the numbers you already have, so the work goes where the biggest gains are rather than where the latest trend points.
Growth strategy and planning
We map your funnel from awareness to repeat purchase, find the biggest leaks and build a prioritized plan to fix them.
Competitive and market analysis
We look at how your competitors attract and convert customers so your plan is grounded in the market you're actually in.
Conversion rate optimization
We test changes to pages, offers and forms, and we keep the changes that measurably improve results.
Email and SMS programs
We build welcome, abandoned cart, post-purchase and win-back flows that keep earning after they're set up.
Retention and loyalty
We design programs that bring customers back and raise what each customer is worth over time.
Partnerships and influencers
We find and manage partners and creators whose audiences match yours when that's the right lever.
Reporting
We track the metrics that tie to revenue, such as conversion rate, acquisition cost, order value and lifetime value, and report them in plain language.
How it connects
Growth plans fail when nobody can carry them out.
A growth audit usually turns up a mix of problems, such as a slow checkout, weak creative, a broken tracking setup or a confusing message, and each one needs a different specialist to fix it. Drystone's web developers, media buyers, content producers and analytics engineers work from the same plan, so the recommendations actually get built.
How it runs
Every growth engagement moves through four stages.
- 01
Diagnose
We review your analytics, funnel and customer data to find where you're losing people and money.
- 02
Prioritize
We rank the opportunities by likely impact and effort, and you approve the roadmap.
- 03
Build and test
We make the changes and run tests, bringing in the web, content and media partners as each item needs them.
- 04
Scale
We roll out what works, retire what doesn't and move to the next opportunity on the roadmap.
Who it's for
This work fits companies that have traction and want more from it.
- You have steady traffic and sales, but growth has flattened.
- Your acquisition costs keep rising and you need each customer to be worth more.
- You sell online and your email, SMS or loyalty programs are underused.
- You have plenty of data but no clear plan for what to do with it.
We work with ecommerce brands, service businesses and membership organizations across New England. Clients come to us when they want a senior strategist who can see the whole funnel and a team that can make the fixes, instead of a report that sits in a shared drive.
Questions
Here are the questions we hear most about growth work.
What's the difference between growth marketing and advertising?
Advertising brings people in, while growth marketing covers the whole journey, including what happens on your site, in the inbox and after the first purchase, which is often where the bigger gains are.
How do you decide what to work on first?
We rank every opportunity by how much it's likely to move revenue and how much effort it takes, and we start with the ones that score best on both.
Do we need a lot of traffic to run conversion tests?
Formal A/B tests need enough traffic to reach a reliable answer, so for smaller sites we rely more on user research, analytics and best-practice fixes, and we'll tell you which approach fits your numbers.
Which email and SMS platforms do you work with?
We work in the major platforms, including Klaviyo, HubSpot and Mailchimp, and we'll tell you if switching would genuinely help.
How do you report results?
We report on revenue-linked metrics on a regular schedule and explain what changed and why, so you're never left reading a dashboard on your own.
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