Locations
We work with organizations in all six New England states.
The region is small enough to cross in an afternoon and varied enough that a campaign built for Boston can fall flat in Burlington, so every project starts with the market your customers actually live in.
Where we work
Choose your state to see how we approach marketing there.
Massachusetts
We work with healthcare, education, nonprofit and consumer organizations across the state, in one of the most competitive media markets in the country.
ExploreNew Hampshire
We help New Hampshire organizations reach customers in a state where most television is bought at Boston prices and summer and ski seasons drive demand.
ExploreMaine
We plan Maine marketing around the seasons, the coast and a billboard ban that pushes outdoor advertising into other formats.
ExploreVermont
We work with Vermont food, beverage, outdoor and mission-driven brands that sell well beyond the state's borders.
ExploreRhode Island
We help Rhode Island healthcare, education and hospitality organizations stand out in a market that also covers southeastern Massachusetts.
ExploreConnecticut
We plan Connecticut campaigns for a state split between the Hartford and New Haven market and the New York market.
Explore
Why local matters
New England looks like one market from a distance, but it buys and behaves like several.
Media markets.
Television and radio are sold by market rather than by state, so a Connecticut campaign might be bought partly in New York, and a New Hampshire campaign is usually bought in Boston.
Seasons.
Tourism, second homes and ski and summer traffic change demand for many businesses in Maine, New Hampshire, Vermont, Rhode Island and Cape Cod, so budgets and messages need to move with the calendar.
Outdoor advertising.
Maine and Vermont both prohibit billboards, which means visibility on the road has to come from signage, sponsorships, partnerships and digital placements.
Industries.
Each state leans on different sectors, and the right channels for an insurance company in Hartford are very different from those for a specialty food maker in Vermont.
How we work
Your project is led from Greater Boston and staffed by specialists from across the region.
Most of our work runs through video calls, shared documents and a single point of contact at GoodYou Marketing, and we meet in person for kickoffs, workshops and shoots whenever a project calls for it.