Connecticut
Marketing for Connecticut organizations in a state split between two markets.
Most of Connecticut watches Hartford and New Haven television, while Fairfield County sits inside the New York market, so where a Connecticut client is based changes what advertising costs and who it reaches.
The market
Connecticut's geography decides whether a campaign is priced for Hartford or for New York.
For organizations in Fairfield County, broadcast and out-of-home advertising are priced at New York rates and reach millions of people outside Connecticut. For most of our Connecticut clients, that makes targeted digital, search and streaming the more efficient way to reach the audience they actually serve.
The rest of the state is more varied than it looks from the highway. Hartford's insurance and financial services companies, the aerospace and defense manufacturers along the river and the shoreline, and the hospitals and universities in New Haven all buy and sell differently, so we plan each campaign around the industry first.
Services
All nine disciplines are available to Connecticut clients.
Connecticut clients most often come to us for paid media, SEO, marketing technology and brand strategy, because B2B and regulated industries need precise targeting and clear reporting.
- Brand strategy and identityOften needed here
- Paid mediaOften needed here
- SEOOften needed here
- Marketing technology and analyticsOften needed here
Who we work with
We work with organizations across the Constitution State.
- Financial services and insurance firms
- Manufacturers and B2B companies
- Healthcare providers
- Colleges and independent schools
- Nonprofits
- Consumer brands
Questions
Here are the questions we hear most from Connecticut clients.
We're in Fairfield County. Do we need to advertise in the New York market?
Rarely. We usually reach Fairfield County audiences with digital, search and streaming placements targeted by town, which avoids paying to reach millions of New York viewers you don't serve.
Do you work with B2B and regulated companies?
Yes. We plan B2B campaigns around long sales cycles, and we connect your CRM and analytics so you can see which marketing turns into revenue.
Can you work with our in-house marketing team?
Yes. Many of our clients have their own marketers, and we fill the specialties they don't have in-house while your GoodYou lead keeps the work coordinated.
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