SEO
SEO that earns the traffic you'd otherwise have to pay for.
Search rankings come from a site that works well, content that answers real questions and a reputation other websites point to, so we handle the technical fixes, the writing and the local listings with the same team that runs your website and ads.
What's included
Here is what an SEO engagement can include.
Some sites need a technical cleanup before anything else will work, and others are sound but invisible, so we start with an audit and build the plan around what it finds.
SEO audit
We review your site's technical health, content, rankings and competitors, and give you a prioritized list of fixes ranked by the traffic they're likely to bring.
Technical SEO
We fix the things search engines trip over, such as slow pages, broken links, crawl and indexing problems, duplicate pages and missing schema.
Keyword and topic research
We find the searches your customers actually make and map each one to the page on your site that should rank for it.
On-page optimization
We rewrite titles, descriptions, headings and page copy so each page clearly answers the search it's meant to win.
Content planning and writing
Our content partners write the guides, service pages and articles that fill the gaps the research uncovers.
Local SEO
We set up and maintain your Google Business Profile and directory listings, and help you earn reviews, so you show up in map results across the towns you serve.
Digital PR and links
Our public relations partners earn coverage and mentions on reputable sites, which is the most durable way to build the authority search engines reward.
Reporting
We track rankings, organic traffic and the leads it produces in GA4 and Search Console, so you can see what the work is worth.
How it connects
SEO works best when the people building your site and running your ads are on the same team.
Paid search shows us which keywords turn into customers long before organic rankings do, and a website rebuild is the easiest moment to fix the technical problems that hold rankings back. Because Drystone's SEO, web, paid media, content and PR specialists work as one team, the keyword research informs the ads, the developers build the fixes into the site and the press coverage brings links back to the pages that need them.
How it runs
Every SEO engagement moves through four stages.
- 01
Audit
We review the site, your rankings and your competitors, and agree on the searches that matter most to your business.
- 02
Fix
We correct the technical problems first, because new content won't rank on a site that search engines can't crawl or trust.
- 03
Build
We improve existing pages, publish new content and strengthen your local listings and links on a steady monthly plan.
- 04
Measure
We report on rankings, traffic and leads each month, and move effort toward whatever is producing results.
Who it's for
This work fits organizations that customers should be finding but aren't.
- Your competitors show up in search for the services you offer, and you don't.
- You've relaunched your website and traffic dropped afterward.
- You rely on paid ads for most of your leads and want a source that doesn't stop when the budget does.
- You serve specific towns or regions and need to appear in local map results.
We do SEO for companies, nonprofits and healthcare organizations across Massachusetts, New Hampshire, Maine, Vermont, Rhode Island and Connecticut. Clients usually come to us when they want search handled alongside their website and advertising, instead of by a separate vendor who can't change the site or see the ad data.
Questions
Here are the questions we hear most about SEO.
How long does SEO take to work?
Technical fixes can show results within weeks, while new content and links usually take several months to build momentum, so we'll set realistic expectations for your site and your competition before you commit.
Do you guarantee first-page rankings?
No, because no one controls how Google ranks pages, and anyone who promises a guaranteed position is selling something you should be wary of. We commit to the work, the reporting and the leads it produces, and we'll tell you plainly what is and isn't moving.
Do we need SEO if we already run Google Ads?
Usually, yes. Ads stop the moment the budget does, while rankings keep bringing visitors in, and running both lets us use your ad data to choose which organic searches are worth chasing.
Can you help us show up in Google Maps?
Yes. Local SEO covers your Google Business Profile, directory listings, reviews and location pages, which together decide whether you appear in map results for nearby searches.
Will you write the content, or do we?
Either works. Our content partners can write everything, or we can give your team briefs and edit what they write, depending on your budget and how much expertise sits in-house.
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