Rhode Island
Marketing for Rhode Island organizations in a small state with a big market.
Rhode Island is the smallest state in the country, but its media market also reaches deep into southeastern Massachusetts, so a Rhode Island campaign often has a larger and more varied audience than the map suggests.
The market
Rhode Island's media market crosses the state line, and good campaigns plan for it.
The Providence-New Bedford television market includes Bristol County in Massachusetts, which means Rhode Island advertisers pay to reach Fall River and New Bedford whether they mean to or not. We help clients decide when that overlap is an opportunity and when digital targeting should keep spending inside the audience they serve.
Healthcare, higher education and design anchor the economy around Providence, while Newport, Narragansett and Block Island run on a summer calendar. The photograph on our homepage was taken on Block Island, and we know how quickly the island's visitor season begins and ends.
Services
All nine disciplines are available to Rhode Island clients.
Rhode Island clients most often come to us for public relations, website design and paid media, because in a close-knit state reputation travels fast and every visit to the website counts.
- Website design and developmentOften needed here
- Paid mediaOften needed here
- Public relations and communicationsOften needed here
Who we work with
We work with organizations across the Ocean State.
- Healthcare providers
- Colleges and schools
- Hotels, restaurants and tourism businesses
- Marine and boating companies
- Nonprofits
- Consumer brands
Questions
Here are the questions we hear most from Rhode Island clients.
Will our advertising reach Massachusetts as well as Rhode Island?
Broadcast in this market will, because it includes southeastern Massachusetts. If you only serve Rhode Island, we shift more of the budget to digital placements that can be targeted by town.
Can you plan around the summer season?
Yes. We build campaigns that reach visitors while they're planning their trips and local customers during the quieter months.
Do you work with Rhode Island healthcare and nonprofit organizations?
Yes. Our public relations partners specialize in healthcare and nonprofit communications, and your GoodYou lead coordinates that work with your advertising and website.
Nearby