Massachusetts
Marketing for Massachusetts organizations, planned by people who work here.
Massachusetts is home to world-class hospitals, universities and nonprofits, and to some of the most expensive media in the country, so the organizations that win here are the ones that spend with a clear plan instead of the biggest budget.
The market
Massachusetts rewards organizations that know exactly who they're talking to.
Boston is one of the largest television markets in the United States, and its reach extends well into New Hampshire. That makes broad awareness expensive, and it's why most of our Massachusetts clients get more from tightly targeted search, social and streaming campaigns than from traditional broadcast.
The state is also more than its capital. Western Massachusetts is its own media market centered on Springfield, the Cape and Islands run on a summer calendar, and the North and South Shores behave differently from the city, so we plan geography and timing before we plan creative.
Services
All nine disciplines are available to Massachusetts clients.
Massachusetts clients most often come to us for paid media, SEO, public relations and marketing technology, because the market is crowded and every dollar needs to be measured.
- Paid mediaOften needed here
- SEOOften needed here
- Public relations and communicationsOften needed here
- Marketing technology and analyticsOften needed here
Who we work with
We work with organizations across the Commonwealth.
- Healthcare and behavioral health providers
- Nonprofits and foundations
- Colleges and independent schools
- Trade and professional associations
- Consumer and ecommerce brands
- Food and beverage companies
Questions
Here are the questions we hear most from Massachusetts clients.
Do you only work with organizations in Boston?
No. We work with clients across Massachusetts, including the Pioneer Valley, the Berkshires and the Cape, and we plan media for each region separately because their audiences and costs are so different.
Is advertising in the Boston market worth the cost for a smaller organization?
It can be, as long as the targeting is narrow. We usually start with search and social campaigns aimed at specific towns or audiences, then add streaming or broadcast only when the numbers show it will pay off.
Can you help a nonprofit or healthcare organization with both marketing and PR?
Yes. Our public relations partners specialize in nonprofit and healthcare communications, and your GoodYou lead plans that work alongside your advertising and website so the story stays consistent.