New Hampshire
Marketing for New Hampshire businesses that compete in a Boston-sized market.
Most New Hampshire households watch Boston television and many commute or shop across the border, so we plan campaigns for New Hampshire organizations with the state's own audience and the market next door in mind.
The market
New Hampshire's media is bought in Boston, but its customers think locally.
The Boston television market is officially named Boston (Manchester), and it covers most of the state, which means broadcast advertising for a New Hampshire business is priced like Boston advertising. For most of our New Hampshire clients, geotargeted digital, streaming and local radio deliver the same people for far less.
The state also runs on two strong seasons, with summer on the Seacoast and in the Lakes Region and winter in the White Mountains. Because New Hampshire has no general sales tax, retailers near the border also draw shoppers from Massachusetts, which is an audience worth targeting on purpose.
Services
All nine disciplines are available to New Hampshire clients.
New Hampshire clients most often come to us for paid media, SEO, website design and growth marketing, because reaching the right towns efficiently matters more here than reaching everyone.
- Website design and developmentOften needed here
- Paid mediaOften needed here
- SEOOften needed here
- Growth marketing and conversion optimizationOften needed here
Who we work with
We work with organizations across the Granite State.
- Manufacturers and B2B companies
- Hospitality and tourism businesses
- Healthcare providers
- Retailers and ecommerce brands
- Nonprofits
- Trade and professional associations
Questions
Here are the questions we hear most from New Hampshire clients.
Should a New Hampshire business advertise on Boston television?
Usually not as a first step. Broadcast in this market is priced for Greater Boston, so we typically start with geotargeted digital and streaming placements that reach New Hampshire households without paying for Massachusetts viewers you don't need.
Can you plan around our busy and slow seasons?
Yes. We build a seasonal calendar with you before any media is bought, so spending rises ahead of your busy months and drops when demand does.
Can you help us reach shoppers from Massachusetts?
Yes. We can target audiences across the border by town and by interest, and we write the message around the reasons they already make the trip.
Nearby