Maine
Marketing for Maine organizations that plan around the seasons.
Maine's coast and lakes fill with visitors every summer, its media is split across three markets and billboards have been banned since the 1970s, so a campaign that works elsewhere in New England usually needs rethinking before it works here.
The market
In Maine, timing and geography shape a campaign as much as the message does.
Maine is covered by three television markets, Portland-Auburn in the south and Bangor and Presque Isle further north, and the people you need to reach may live in only one of them. Many tourism and hospitality businesses also sell to visitors who are still at home in Boston, New York or Montreal when they plan their trip.
Maine has prohibited billboards since 1977, so visibility on the road comes from signage, sponsorships and partnerships instead. For most of our Maine clients that shifts more of the budget toward search, social, email and earned media.
Services
All nine disciplines are available to Maine clients.
Maine clients most often come to us for brand strategy, video and paid media, because a strong sense of place sells, and visitors need to find you before they arrive.
- Brand strategy and identityOften needed here
- Paid mediaOften needed here
- Video, animation and aerial productionOften needed here
Who we work with
We work with organizations across Maine, on the coast and inland.
- Inns, resorts and tourism businesses
- Food, seafood and beverage producers
- Outdoor and lifestyle brands
- Healthcare organizations
- Nonprofits and land trusts
- Ecommerce brands
Questions
Here are the questions we hear most from Maine clients.
How do you handle seasonal demand in Maine?
We plan the year with you before buying any media, so campaigns reach out-of-state visitors during their planning months and local customers during the shoulder seasons when you need them most.
Can you reach visitors before they get to Maine?
Yes. We target travelers by where they live and what they're searching for, including people in Boston, New York and Quebec who are researching a trip.
Do you shoot video and aerial footage in Maine?
Yes. Our video partners plan and shoot on location throughout New England, and our aerial pilots are licensed and handle the flight approvals a site requires.
Nearby